DOM

LOS  ANGELES

 

ecological

Profit has been the main objective of industries for many years. Quality, safety, non-toxic products and awareness of our environment were of secondary importance thus neglecting man and the environment.

This mentality has lead to the destruction of our natural resources, the pollution of our air, our water - OUR Earth.  We’ve amassed a huge debt with mother nature which will be inherited by our children.

Ethical and practical reasons compel us to make drastic changes in our current direction.  Transform destructive behavior into actions capable of restoring health to our planet and improving the quality of our life.


Valcucine continues to balance function, design and a passion with respect for nature through the promotion of a system which combines the replenishing of natural resources and the saving of raw materials by means of dematerialization.


The comeback of handcraft workmanship
The duration of a kitchen does not always depend on its physical and technical qualities. Sometimes the decision to replace it is determined by purely aesthetic factors and it is common to see products discarded although technically valid just because they are "out-of-fashion". How is it possible to design a product that can last longer from an aesthetic viewpoint? Perhaps one must try to understand fashion trends. Nevertheless, if the entire project is based on the search for a fashionable product, it will soon be replaced by a new fashion. In this case it is necessary to understand whether there are elements that can last in spite of fashion. Only if the shape becomes an instrument that represents ethical reflections or deep philosophical concepts can it overcome a mere aesthetic or taste evaluation and take on contents and concepts having a complex cognitive experience.


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